Spring 2025 Tomato Girl Summer Campaign | Vera Bradley

A seasonal promotional campaign inspired by the ease and romance of a European summer, Tomato Girl Summer translated an emerging cultural aesthetic into a cohesive brand moment while solving the challenge of promoting two distinct offers at the same time, 50% off Beach & Resort and 40% off the Tomato Collection. Rooted in warmth, color, and nostalgia, the campaign elevated promotional messaging into a lifestyle-led visual story by unifying both offers through a shared editorial point of view. Executed as a fully omni-channel experience across paid media, email, and site, the campaign balanced clarity and emotion to ensure each offer remained distinct while feeling cohesive and intentionally connected across every customer touchpoint.

Fall 2024 Campaign Catalog | Vera Bradley

The Fall 2024 Campaign Catalog marked a pivotal moment in the Vera Bradley rebrand, introducing a refreshed visual identity focused on confident imagery, elevated product storytelling, and bold editorial copy. The catalog was designed to signal a new chapter for the brand that felt modern, expressive, and culturally relevant.

The creative emphasized hero imagery, new product introductions, and strong editorial pacing, with Zooey Deschanel featured as the brand ambassador. Her presence reinforced the brand’s renewed point of view, approachable yet distinctive, while the design allowed imagery and message to lead. The result was a catalog that felt intentional, contemporary, and foundational to the brand’s evolution.

Fall 2024 Store Signage Redesign | Vera Bradley

The Fall 2024 Store Signage Redesign marked a complete overhaul of the in-store experience, supporting the Vera Bradley rebrand through a refreshed, cohesive visual system. The work reimagined how customers navigate and engage with product in-store, bringing clarity, consistency, and a stronger brand point of view to every touchpoint.

I concepted and designed a full suite of in-store assets including product guides, shelf talkers, lifestyle signage, and brand wayfinding. Each element was crafted to work together as part of a unified system, ensuring the store environment felt intentional, modern, and aligned with the brand’s evolving identity.

Fall 2024 Times Square Ad | Vera Bradley

The Fall 2024 Times Square ad marked the launch of New Day and introduced Zooey Deschanel as the brand’s ambassador in a high-impact, out-of-home moment. Designed to feel bold, joyful, and unmistakably Vera Bradley, the creative brought the campaign to life on an iconic scale, reinforcing brand visibility and storytelling through vibrant color, optimism, and confident visual presence in one of the world’s most recognizable locations.

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Moodboard Concepting Exploration Piece | Eberjey

This moodboard offers a peek into my creative process, exploring tone, texture, and visual storytelling through an editorial lens. Built as an early-stage concept, it captures a refined, feminine point of view while balancing softness, intimacy, and modern restraint.

The board served as a foundation for visual direction, aligning imagery, color, and mood to establish a clear narrative before execution. It reflects how I use industry inspiration and curation to shape cohesive, emotionally resonant ideas from the very beginning..

Spring 2023 Campaign Style Guide Designed & Concepted | Vera Bradley

Into the Blue was a Spring campaign designed around a blue-forward palette and calm sensibility, highlighting the vacation journey from packing to destination. I concepted the omni-channel design and visual style guide across site, email, and paid media to deliver a cohesive seasonal moment.